To make jams and jellies on a small scale.
Product/service description
A small-scale business of making fresh jams and jellies from seasonal fruits.
Market Scope/Potential
As the food habits are changing, most of the people are moving towards readymade food options. Jams and jellies are one of the most favourite on-the-go food items that people love to eat with breads. The commercial jams and jellies are loaded with preservatives, chemicals and sugar. A small-scale business that produces these items using authentic recipes will be much appreciated.
Opportunities
There is a high demand of organically produced authentic jams and jellies in the market.
Investment required is less.
Less space is required to set up the kitchen.
Raw materials (fruits) are easily available from the whole sellers.
Business can be easily expanded if there is an increase in the demand.
Since jams and jellies can be easily preserved, there is no hurry to sell the finished product immediately.
The business gives a chance to many women entrepreneurs to start a venture of their own.
Risks
Proper license and registration is required to start the business.
The raw material (fruits) has to be processed fast as it is highly perishable.
Pricing of the product has to be done strategically so that all the costs involved are covered effectively.
Marketing should be good so as to bring in a reasonable profit.
Labelling of the product should be done clearly.
Entrepreneurial qualities
A person who starts jam making business must have a small space to set up the kitchen. The kitchen should be made under the rules and regulations defined by the food administration laws. The person should know the process of making the jam and preserving it. Strategic marketing is also needed to make sufficient profit.
Conclusion
Jam making business is small-scale business that can be started by any person who knows the skill of making the jam, and also wants to transform this skill into a business opportunity by investing only a little amount of money.
Ravi
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