Setting up a small-scale brewery (microbrewery) to produce different flavors of fresh beer
Product/Service description
This business aims at setting up a microbrewery that prepares fresh beer in different flavors. The freshly brewed beer is free from preservatives, as it is not bottled or stored and can be had right from the barrel.
Market Scope/Potential
The concept of microbrewery is new in India. At present, only a few states have introduced microbreweries, however the trend is catching up soon and people are liking the taste of the authentic freshly brewed beer over the bottled variety that is mass-produced in the big breweries. Thus, setting up a microbrewery business has great prospects in the present scenario.
Opportunities
The beer produced is of a far better quality than the bottled ones. They do not have any preservatives and are available in several unique flavors.
It gives a great opportunity to passionate people to craft their own beer by experimenting with different flavors.
Competition is less, as this concept is still in its infancy.
The demand of beer is increasing rapidly, as the Indian population has started appreciating it for its unique flavor.
Risks
Huge capital is required to start the business.
Special training is required to learn the basics of brewing.
Waste management should be planned effectively.
Proper market research needs to be done before entering into the venture.
The license and the registration might take a lot of time.
Indian government has some stringent rules to abide by when it comes to breweries and distilleries.
People still appreciate spirit more than beer. However, the trend is changing fast.
The production of beer takes seven hours.
Entrepreneurial qualities
Anybody with an aim to start a microbrewery must be ready to invest a huge amount of capital. He/she must have the passion to create beer in unique flavors. A basic training in the field of brewing is also essential. Marketing strategies need to be perfect so as gain as much profit as possible. A visit to the already existing breweries outside India can give an idea of how a real microbrewery function.
Conclusion
A microbrewery has a huge business potential in the next five years but it needs a lot of capital and proper market research.