Fitness has developed into a cult and is still growing. This definitely is an opportunity for fitness enthusiasts to take up Entrepreneurship in this booming field. But this is not as easy as it would sound. There are n-number of problems that one could face when it comes to finding the right balance of investing time, money to make some extra income along the sidelines.
In this blog, we take time to analyze some important factors that an entrepreneur can consider when he decides to take the prospect to reality.
Imagine a typical gym. You have the equipment, mats, weights, a changing room, motivational quotes everywhere, water cans, comfortable decors, and most importantly, trainers. All these are resources are needed to consider a given place a gym. Some equipment may be expensive, some may be relatively cheaper; but, whatever you choose to buy, be assured that these are going to be there for a long time.
Most of these come with a warranty that can be claimed in 3-4 years in case something goes wrong. So, you have ample time to think of something new within the business to support your inventory management.
If you have decided to take the fitness business seriously, then you are among the enthusiasts who are self-motivated to be in it and teach others at the same time. You not just get autonomy into doing what you think would work for you, rather will able to run the business solo.
Find a good group of trainers who can support you by being your gym’s instructors. It’s an important decision to make, as it involves choosing substitutes for you, who can align with your thought process, vision and objectives.
What do you want yourself to be known as? Trying to run a small business with fitness as the core is one thing, but the business that you start should start making money soon. You should have a famous regime that is not known anywhere else.
For example, who is likely to be your huge audience base? And what is their number one aim? What is that you want them to achieve ideally? Is something that you need to figure out. Once, this is achieved, you can further push the brand objective of your small scale business to do just that.
With this, you will find the recognition that will help you reach higher.
Huge Audience Base
India is a land of the diverse population. By that we mean, target any age group, you will find a flourishing business. You can make expecting mothers to be one set of audience, aim at clinically obese people as the second set, maybe aim at older age-group as the third, teenagers as fourth, working-class people as fifth and so on.
Whatever the age group, if you have figured out a proper regime that they can follow, then you can make more than what you can expect.
Fitness is usually subjective. What works for one, may not work for the other and vice versa. So, there has to be a large set of exercises to choose from. For instance, people who have never dealt with exercises ever could be tagged as beginners and they could have a certain set of exercises that could help them build the strength they need to move on towards advanced exercises.
Similarly, as a fitness entrepreneur, you need to get hold of nutritionists, physiotherapists and so on, who could partner with you on various different things a.k.a different designs.
These different modules should serve different age groups, genders, and different purposes. There is always a room for starting many batches in a day or during the week that can help you cover a large audience base.
Be an Influencer
Think about what makes your vision stand out. Think about why you have a unique cult that would differ. Make that your banner message or something that your brand is uniquely identified. This can help you be an influencer to thousands of things you would start in the future.
When customers and clients show significant improvement, document them, reward them, publicly announce your achievement, and with this, you can influence hundreds of people who have lost hopes in fitness and this business. Your name should stand for what you are!
Fitness regimes deployed on the Internet
People these days create a website and sell online material related to fitness on it. These may sometime include books to help you get you started with, 30-day diet plan, 30-day challenge, or something similar.
They also will have supplementary material that will allow you insights on nutritional value, supplement intake, exercise regime, physiotherapy techniques with endless possibilities.
Once you keep one copy in the website, you can publicize this the way you want it and charge a minimal fee per download that will help you get going on the set pace.
Fitness is a huge industry. Although we have many fitness centers, a large area of targeted fitness centers remains untapped. As entrepreneurs, one can make use of the opportunity to leverage this small scale business idea and make some online money from this.