Testing in any field is as important as the business idea itself. Testing the deployment will help one understand if something can actually work in real-time or not. In this blog, when we refer to testing, we actually mean it in terms of market engineering and strategic placement.
Today’s business ideas are based on problem-solving capability. If you cannot solve an existing problem, then your success will never amount to anything. The problem set defined to be solved, either through a product or a service, is useless, if you do not understand how the market will react; and the only way to do this is to test the business idea in the picture.
A product idea is an imaginary visual conceived by an individual, where you can see a problem being solved in real-time by using the engineered product. A product idea is churned together when someone has processes and workflows to solve a potential problem. If your product cannot solve a problem, the likelihood of succumbing to the market competition is high. Therefore, before you deploy your product idea, you need to put it in the testing phase to know how well your product can score in the real world.
Test Markets you know nothing of!
This actually may be a good starting point, to begin with. Simple logic would always speak of knowing your audience in the larger scale. This is done to understand your audience response. Top start-up ideas always are habituated with deploying a readable product for a minimum trial period, so that they give their trial audiences a chance to explore and give them valuable feedback. This step is followed in almost all start-up these days.
You can do niche things, like setting up an online survey, using third-party vendors to do the same job, selecting a specific group of people to take the survey, spread the news on Twitter and other social media network and so on.
It’s not wrong to know your rivals.
Some people are so talented that they would have implemented the same idea you are thinking of on a smaller scale months ago. They would have found out parallels and alternatives to do something you are stuck on for a very long time. Begin by simply googling random things about the business idea or the product you are selling. If something comes up, compare the results with your product to know the lead-lag ratio. Understand their market placement to know if you have a chance to sell your product in the same place. Note down the touch points you might want to have that your competitors already have. These are some ways to keep things up-to-date. Getting to something first also matters!
Pricing aspect cannot be neglected!
No matter how great your product is or can be, at the end of the day, you have to sell it. The only thing that seeks the greatest importance, is the pricing aspect. One needs to know the kind of pricing to quote when it comes to selling a product. As mentioned above, these days, no matter how glamorous your business idea sounds, all that matters is, if it can solve a potential problem. That being done, sales require tactics to fix the right kind of price on the product such that it can sell better. With the previous point in place, you would know what kind of markets are selling similar products at their competitive rates; using this, one can put in a number that not just is reasonable but also that can compete.
In this blog, I have covered major pointers that actually will strengthen the possibility of scaling up on sales with respect to a product. You will also be in a better position of knowing the market and its demands. Testing will help you conclude how fast you can reach your goal. At the least, it will help you make the right kind of choices to pivot when necessary. All in all, if the product sells, you can think of sustaining and profit-making aspects, however small or big the business idea is; but if you are not willing to test it, and if the deployment fails, then recovering from such a disaster can be hard!