Common Business Mistakes You Must Avoid

Starting a new business from scratch is not an easy task. It requires a lot of market research and setting goals for the business. Many other factors will play an essential role in new business decisions.

New business owners will have extra responsibilities and some of them are SWOT analysis i.e., Strengths, Weakness, Opportunities, and Threats of the competition and possible market combination activities.

Here are some tips before starting a new business that entrepreneurs must consider and follow.Ask yourself some questions before starting a new business.

  1. Is there a proper business plan?
  2. Do you have any financial support?
  3. Is your business goal-oriented or not?
  4. Is there a need to do some background R&D for this business?
  5. Which type of entrepreneur do you want to be?
  6. Consider all the pros and cons.

This blog will help you avoid common business mistakes.

1.Skipping the Business Planning Phase:

Skipping the Business Planning Phase

This is an important phase of starting a new business. The plan to consider is a business plan, a financial plan, and a marketing plan. Without a solid business plan and market research, operations of any business will be in the dark.

The promotion of business without a market plan is like buying shoes blindfolded – it is just a waste of money and time. Every business needs a market plan and financial plan to start. Last but not least, not setting SMART goals for the business is essential.

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Based goals. Great goals are always well-defined and focused. With this kind of business planning, any business can run successfully.

2.Inadequate Capitalization:

Inadequate Capitalization

Some business requires more capital while starting, for example, real estate, oil and gas manufacturing among others.  For a business owner, it is necessary to plan appropriately which business is suitable for the available capital.

Some other businesses do not require huge capital initially but may need them later. So every business owner needs to plan correctly before starting a business. You have to keep an eye on capital that is available to you. If not, your business will go into losses and collapse easily.

3.Understand Your Market and Target Audience:

Understand Your Market and Target Audience

The next common mistake is not understanding customers and the market. To run any business successfully it’s important to understand the target audience and the market. This is possible only when you do a lot of market research or campaigning.

Not all products are suitable for all customers. It’s important to identify which product is for whom and launch them accordingly. Try not to sell to everyone but to recognize your target audience and reach them directly with the market approach.

4.Afraid of New Marketing:

Afraid of New Marketing

Marketing can be of any form from traditional advertising to internet marketing. The best method of marketing a product depends upon you. There are no hard and fast rules for marketing, it depends upon the product and target audience.

The only way to effectively promote your business is to change with the technology and try new marketing activities. Never be scared of using social media. Nowadays, social media is playing an important role in every business.

To use this technique two steps are important. First, you need to select the right network and others need to be clear with your goals.

5.Overspending and Underspending:

Overspending and Underspending

Every business does not always need a substantial investment. But some businesses like oil and gas extraction and transport require a large investment. There are a lot of less expensive businesses as well. It is always a good idea to create a business budget and stick to it.

With properly managed funds, a business can do well in the market. Understanding, when it is necessary to invest in the business can help to sustain it in the long run. Without any additional investment or capital in the business, it cannot survive in the market and it will collapse.

Overspending in any business is also not healthy. Underspending also leads businesses going into losses. A business owner should know how to strike a balance between over-spending and under-spending.

6.Ignoring the Competition:

Ignoring the Competition

While starting a business make sure you are differentiating yourself from the present competition. To stay different from the competition, the business needs to do a lot of market research.

After the research, you will get to know your major competitors in the business. Make a SWOT analysis to uncover new marketing opportunities.  The other businesses in the present market will give you insights into the market which you will have to use and implement to beat the competition. It is always better to have an eye on the competition and competitors.

7.Doing It All Alone:

Doing It All Alone

Doing all the work related to business alone without help or advice is another mistake. It’s always better to have resources be it advisory or for help and this will ensure the business can overcome any mistakes.

An effective delegation for the business can reduce the owner’s workload and help make correct decisions. Take the help of any advisors to discuss business ideas, brief them about your product in detail.

Never try to run fast in any kind of business. Always ask for feedback from the advisors and customers. A more considerable counsel means a larger existence of wisdom and power.

8.Do not Expand Too Quickly:

Do not Expand Too Quickly

The business expansion must never be rushed because you run the risk of repetition and irrelevance.  As you continue the business’s growth, it can be easy to assume and see the success of your business. In this assumption of guaranteed success, it is easy to copy and paste your formula of running the business. This formula cannot be repeated for all types of business and can cause dreadful results if your business expands.

The growth of the company might be temporarily halted because of rapid business expansion. This can cause a complicated situation where many new employees do not have any work.

Slow and steady wins the race. Remember the story of tortoise and rabbit? In the end, the tortoise wins the race. The same method is generally applicable to any business.


As mentioned, a successful business person will only learn from mistakes and avoid them. Every business will naturally have ups and downs and the smartness is in not losing confidence or having overconfidence. It is important to maintain faith in one’s ability if you want to continue with your business. Viewham will help you with a lot of good ideas for your business.

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