A business idea, however small, depends on two things; Innovation and Creativity!
Debbie Allen once said, “Out of Limitations comes Creativity” which is so true in today’s era!
Limited financial aids and skilled-human resources have paved way for creative minds to seek unusual paths and is currently the trending topic of the present. People come up with creative ideas to solve the same issues which were once solved by experts using the conventional way.
Creativity, therefore, is an art of simply thinking in the absence of a box!
“Innovation is change that unlocks the value!” – Jamie Notter
With limited sources comes an opportunity to creatively solve a challenge at hand. With this, you will have a product that is unusual and could hold the same money-making potential if valued properly; and this is where the innovation part plays its role.
Innovation, simply put, is an efficient process put together to value a creative product in the market to get an optimized result. Taking a product out there to make it a grand success is solely dependent on the innovation process.
Those two being defined, bring us to an important section called design thinking. This is where “an idea is made to happen in reality!”
That brings us to a niche topic of what is the design process used for?
Briefly, Design thinking closes the gap between post ideation and implementation. Let us explain how.
When you think of an idea and try to put it in paper and build a prototype, you are basically trying to post ideate the business idea. That leaves you to experiment and find the right thing that can work well for you. Along the way, you are expected to innovate and re-invent the go-to-market strategy. Once this is set into motion, you are expected to hit a proper implementation level wherein the market positioning and value propositions are defined and make sense.
The process of inventing and re-invent is something one needs to work on closely and seeks design thinking. Ideation will help you ask the right question, bring out the best from team members, unravel unusual paths of success; but this has to related to the implementation of the product or the service that you, as a business owner is trying to churn out.
In this blog, we articulate three-pointers that help you understand how to bridge the gap between post ideation and proper implementation.
Enabling Active Methods
We are all aware of group discussions and at some point been in one. Enabling active discussions in an environment set with rules may bring out many innovative and creative ideas. There are many methods to bring about ideation such as conducting brainstorming sessions, provocation, game storming and so on. Let’s take brainstorming sessions under consideration.
Brainstorming sessions are simply group discussions where people build on constructive ideas. To do this effectively, people and the session should not be biased in the first place. A CEO and a first level intelligent person should be given equal opportunity and rights to speak and argue along constructive terms.
Active pre-preparation is needed to participate in group discussions. Most group discussions are conducted by people who themselves lack experience and understanding of the subject. This trend has to change! People and experts who are aware of most things related to the topic need to sit down and give out innovative ideas that add to fundamentally established principles.
Ground Rules to adhere
The sessions should not be something that will turn out to be chaos. It has to be simple, yet most effective. There are simple ways to achieve this.
- Begin by being extremely clear about what the discussion’s objectives are aimed to achieve.
- Arguments are allowed only to build on a certain point and should not be some’s agenda to pull the other down.
- Aim for an increased number of ideas over quality.
- Keep judgment and criticism on the low and encourage wild and insane ideas. Although not everything heard will be instantiated, but a word from someone ignorant maybe something else for a wise self.
Remember who you are!
Apple at some point faced competition from Microsoft. Given that Apple needed a quick fix and a successful strategy to compete, Apple was no less than a sinking ship with over 3 ideas failing over a decade. Steve Jobs, nevertheless stood his grounds. He just continued to design and re-structure what Apple was originally meant to be, and things turned out to be good for him! In a world where Microsoft dominated the personal computing space, Apple products did manage to survive and sustain.
So, no matter what happens, if a strategy is not working out for the enterprise, it is wise to start something new and better. But it’s also important to remember not to lose the individuality of the company’s vision.
What you stand for today, is what will be your strength tomorrow!